As company that prides itself on suprior quaility and design, do you think the iPhone 4 antenna issue is going to effect Apple's future sales or expectations?
The iPhone 4 launched to the usual fanfare, but peoples user experiences soon started to show issues in the new design. Was this move by Apple to provide design over functionality or simply a step too far in terms of technology.
In terms of the signal display, surely this area of the software hadn't actually changed that much between iPhone versions. Whilst I understand the display has no effect on call drop outs, did they really need to rush out an update that simply changes the way the single is reported? How many of us look at the signal just before we are about to make or receive a call? Its not something I personally look at.
As a result of these issues, Apple had to come out and explain the whole situation to the mass-market. What disappoints me is the way Apple has handled the situation. Why do a direct compassion against other manufactures. That's not the way I expect Apple to react. Further information can be found here
http://www.apple.com/antenna/ Apple will not recall the iPhone 4 and as a result have offered for a short period of time a free case or bumper worth £25. The question has be raised. What happens after September 30th when cases are no longer supplied free of charge. Will there be an iPhone 4.5 launched with a hardware modification or will Apple expect its loyal customer base to purchase a case. Only time will tell.
What are your thoughts?
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